Jaguar Rally Logo

Initial logo concepts
Initial concepts

The Australian Jaguar Club came to Get Smart to see if we could design a logo for their annual rally, which was going to be set in our very own Port Stephens. Understandably, they wanted the logo to be related to the beautiful holiday destination.

Final logo design
Final design

After many revisions the the only thing that seemed to stick was the view of Mount Tomaree. People love that mountain.

Lapel pin design
Lapel pin
Embroidered patch design
Patch

They ended up purchasing a lot of merchandise from us, all decorated with the logo we designed. Even going as far as getting lapel pins made for the event. For the merchandise that wasn’t decorated they got patches that could be easily attached to things later.